Trends in Market Research & The State of Survey Data Collection

American Marketing Association Phoenix (AMA Phoenix) is the leading educational, networking and career-building resource for Phoenix marketing professionals.Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.ABOUT USThe American Marketing Association, Phoenix Chapter (AMA PHX) is a 501(c)3 non-profit and volunteer run organization with the mission to connect, support and empower the Greater Phoenix area marketing community through education and professional development.VISIONRun by members, for members, AMA PHX’s vision is to be the Phoenix Metro area’s most relevant force and voice for the marketing industry, providing the most comprehensive combination of knowledge and resources to propel marketers forward in their careers and organizations.MISSIONThe mission of the AMA PHX is to build a community, connecting Phoenix Metro area marketers through insightful programs, diverse educational resources, impactful networking experiences and career building and advancement opportunities.Join the top industry group for Phoenix Metro area for marketing, advertising and public relations professionals, AMA Phoenix →https://amaphoenix.org/membership/why-join-amaLike us on Facebook:https://www.facebook.com/amaphoenixFollow us on Twitter:https://twitter.com/amaphoenixFollow us on Instagram:https://www.instagram.com/amaphxFollow us on LinkedIn:https://www.linkedin.com/company/2381297/adminWatch us on YouTube:https://www.youtube.com/channel/UCYcnpEiar47v8LPZIEZSGoQ

AMA Phoenix

Companies that know their consumers the best and align their brand to meet their consumers’ needs and expectations will see greater success.

Marketing is a restless, changing, and dynamic business activity. The role of marketing itself has changed dramatically due to variety of reasons—most recently the COVID-19 pandemic, recession, high unemployment, social unrest and more. Such changes have forced today’s marketing executive to becoming more market driven in their strategic decision-making, requiring a formalized means of acquiring accurate and timely information about customers, products and the marketplace and the overall environment. The means to help them do this is marketing research.Join Kathryn DeBoer, Senior Vice President &amp; Chief Quality Officer at WestGroup Research, as she addresses the following:<ul><li>An overview of disruptors impacting market research over the past few years (including COVID-19) and current trends in research methodologies and reporting.</li><li>The impact of COVID-19 on research participants and research companies.</li><li>An understanding of things that impact market research methods.</li><li>Different ways to collect data/information from your constituencies.</li><li>The right questions to ask when conducting market research studies to make sure you&#x27;re getting the best/most applicable market research information .</li></ul>This event is for business owners, sales professionals, corporate marketing and marketing professionals and agencies who are interested in learn understanding the things that impact market research methods and different ways to collect data/information from their constituencies.SPEAKER BIOWith more than 30 years of experience in Marketing Research, Kathy is trusted to design rigorous, professional market research initiatives that employ innovative methods to engage the target audience. Ms. DeBoer presents findings in a compelling, and often interactive and automated, manner. Kathy’s clients appreciate her uncompromising commitment to quality, responsiveness and ability to partner with them to successfully complete projects on-time and on-budget.Public-Sector ResearchKathy DeBoer is well known for her expertise in public-sector research. She has provided direction and resources to many government entities in Arizona and throughout the United States.Ms. DeBoer has a long history of conveying the opinions of residents, parents, students, employees, voters, and riders to the Schools/Districts, Towns and Cities, and other government agencies that serve these constituencies. Kathy is highly respected for expertise in transportation-related research and recently presented at the Travel Research Board Conference (TRB 2018) in Washington DC.Private-Sector ResearchKathy works with many clients on customer experience, branding efforts, and marketing communications. Ms. DeBoer serves clients in health care, advertising, media, manufacturing, and consulting.Clients appreciate that Kathy draws on decades of qualitative and quantitative research practice to creatively craft the best solution for their research needs. Ms. DeBoer is relied upon to help clients determine and define research goals, which often includes an audit of existing data sources. Integrity, responsiveness, flexibility and innovation are the reason’s Kathy has so many long term clients that view her as a partner in solving their business challenges.Leadership and Community InvolvementArizona Forward: Chair Central Regional Council 2018-2020. Also currently serves on the Transportation Committee and Communications Committee.About Care: Board Member of this non-profit organization that provides support services to homebound residents in the cities of Chandler, Gilbert, and Queen Creek. Previously served as Board Chair.Arizona State University: Psychology Leadership CouncilAmerican Marketing Association: Past President, Phoenix Chapter. WestGroup Research: Owner, Chief Quality Officer, Board of DirectorsEducationMA Human Factors Psychology, Arizona State UniversityBA Psychology, Calvin College, Grand Rapids, Michigan

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Trends in Market Research & The State of Survey Data Collection

More events from AMA Phoenix

Discover more events from AMA Phoenix, from Business to other experiences you might love.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.

Trends in Market Research & The State of Survey Data Collection

More events from AMA Phoenix

Discover more events from AMA Phoenix, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.