Tools for Connection: How to Build Better Business Partnerships

Jefferson Parish Economic Development Commission

JEDCO

Take your networking to the next level. From online tools to in-person opportunities, learn how to facilitate meaningful interactions.

JEDCO Conference Center

In today’s fast-paced business world, building meaningful relationships is more important than ever. Effectively mastering both digital networking tools and the art of face-to-face connection will help foster deeper bonds and build long-term professional relationships. From enhancing your active listening skills to strategically using social media platforms, this seminar will cover a variety of tools and resources you can use to bridge gaps and create a sense of connection. In this seminar you will learn:· How to Leverage LinkedIn· Video Conferencing Tools you should know about· How to enhance your networking know-how· How to communicate effectively· The Importance of the Follow-Up

Agenda

John Barranco VP of PRIME Business Advisory Solutions is
a connector at heart and strategist by trade, he brings over 20 years of experience in business development, media, and partnerships to his role as Vice President of Business Development at PRIME Business Advisory Solutions. At PRIME, John leads the charge in uncovering new consulting opportunities and forging relationships that fuel long-term growth for clients across industries.
Before joining PRIME, John led business development efforts at Roux Advertising, a leading New Orleans advertising agency. He also led corporate partnership efforts for the Sun Belt Conference, drove regional advertising sales for New Orleans Saints and LSU programming at Cox Sports Television, and served as Associate Athletic Director for the University of New Orleans, overseeing all external areas of the athletic department, including marketing, corporate partnerships, and development.

John Barranco - Vice President of Business Development, PRIME Bas

Tom Martin Founder and President of Converse Digital  is a no-nonsense, straight-talking sales and marketing strategist with over 30 years of experience helping companies turn conversations into customers. As the author of The Invisible Sale and founder of Converse Digital, Tom has built a career on demystifying persuasion, showing professionals how to earn trust, capture attention, and drive action—without relying on outdated sales tactics. An internationally recognized keynote speaker, Tom blends marketing, psychology, and technology to teach audiences how to communicate with impact and influence. Whether you’re pitching an idea, selling a vision, or rallying support, Tom’s insights will change how you think about changing minds. Follow him on Twitter @TomMartin or contact him at Converse Digital.

Tom Martin -Founder & President, Converse Digital

James of Fidelity Bank, is a native of New Orleans. He is the fifth generation of Jacob Schoen & Son, Funeral Home started in 1874.James started his banking career in 1984 with Secor Bank, known as Regions Bank today, and continued to work in management positions with such banks as Hibernia National Bank and Chase Bank. He also served as a Business Development Executive at Carr, Riggs & Ingram from 2016-2019. Since, October of 2021, he has been a Small Business Banking Manager and has led the Small Business Team and in that time, has developed core bank relationships. Prior to his promotion, he served as a Commercial Lender at Fidelity since being hired in July of 2019. During his career he has won multiple President’s Club awards as both a manager and business banker. Along with his banking career, he is concurrently employed at Jacob Schoen & Son Funeral Home as an Ambassador.


James is a member of numerous organizations and has received numerous professional awards over the years. 

Jim Schoen - Senior VP & Business Development Director, Fidelity Bank

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Tools for Connection: How to Build Better Business Partnerships

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