Media Strategy for Fitness Professionals

Hurdle

Want to work with big editorial brands but don't know how to begin? This veteran journalist and former fit pro has your best-practice tips.

Every week, I get messages and emails from current fitness professionals — trainers of all backgrounds — asking for tips and tricks to get featured in big-name publications. It may feel like Everest, but with the right toolbox, you can become someone who journalists reach out to regularly, no expensive PR strategy required. I should know: As a editorial veteran with 8+ years working in the health and wellness niche, I&#x27;ve worked with my fair share or qualified experts to create fact-based, smart content featured in the pages of Men&#x27;s Health, Women&#x27;s Health, Runner&#x27;s World, Glamour, the Wall Street Journal + more. ... But what sets me apart from another consultant you may work with is that I ALSO have experience on your side of things. As a certified trainer and run coach, I&#x27;ve taught group fitness. I understand what it&#x27;s like to wake up early to teach before the sun comes up, and hustle to make the rates that you&#x27;re worth. In this Hurdle Session, we&#x27;ll cover:- Personal branding, the importance of niche, and how it impacts your reach- Why certifications matter- The right way to pitch outlets- Getting started as a regular contributorNote: All tickets include a charitable donation. This month&#x27;s donation goes to the <a href="https://www.childrensdefense.org/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Children&#x27;s Defense Fund</a>.

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Media Strategy for Fitness Professionals

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