Storytelling That Sells: Building Trust Through Public Relations

SOE Memphis

Learn how to craft compelling stories that resonate with your audience and build trust through effective public relations strategies

Paragon Bank

<p>Shannon Briggs, Founder and Head Trailblazer of Campfire Collective, a PR agency known for community-focused marketing, joins the March Entrepreneurs Roundtable to discuss "Storytelling That Sells: Building Trust Through PR." Backed by her expertise in strategic partnerships and client satisfaction, Shannon will cover key topics including the art of PR in brand storytelling, the strategic role of PR in marketing, and how it helps grow your business. Actively involved in the Memphis community, Shannon leads initiatives like the Just Bluffin' podcast, which highlights local changemakers. Recognized for her leadership, Shannon was named PR Executive of the Year by PRSA Memphis in 2022 and was selected for the Memphis Business Journal’s 40 Under 40 class in 2023.</p>

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