Increase Online Sales by Creating and Protecting a Compelling Brand

American Marketing Association Phoenix (AMA Phoenix) is the leading educational, networking and career-building resource for Phoenix marketing professionals.Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.ABOUT USThe American Marketing Association, Phoenix Chapter (AMA PHX) is a 501(c)3 non-profit and volunteer run organization with the mission to connect, support and empower the Greater Phoenix area marketing community through education and professional development.VISIONRun by members, for members, AMA PHX’s vision is to be the Phoenix Metro area’s most relevant force and voice for the marketing industry, providing the most comprehensive combination of knowledge and resources to propel marketers forward in their careers and organizations.MISSIONThe mission of the AMA PHX is to build a community, connecting Phoenix Metro area marketers through insightful programs, diverse educational resources, impactful networking experiences and career building and advancement opportunities.Join the top industry group for Phoenix Metro area for marketing, advertising and public relations professionals, AMA Phoenix →https://amaphoenix.org/membership/why-join-amaLike us on Facebook:https://www.facebook.com/amaphoenixFollow us on Twitter:https://twitter.com/amaphoenixFollow us on Instagram:https://www.instagram.com/amaphxFollow us on LinkedIn:https://www.linkedin.com/company/2381297/adminWatch us on YouTube:https://www.youtube.com/channel/UCYcnpEiar47v8LPZIEZSGoQ

AMA Phoenix

Learn some proven ways to improve your brand's credibility online.

Credibility is important when building a successful online business. Whether your online business is well-established, a spinoff of an already-existing business or a new online venture, how customers perceive your company plays a critical role in your success. Strong brand credibility can help everyone earn and keep their online customers' trust. Unfortunately, the alarming rate of security breaches means overall trust in online businesses is shaky at best. All it takes for your customers to give up the idea of doing business with you is a little lack of credibility.Join Nathan Bailey, Vice Bird Feeder at Humnbird and an online sales and marketing expert, and Michael Gray, Chief Creative Bird at Humnbird and world renown branding and design expert, as they discuss the following...<ul><li>Setting up, creating and protecting an online brand while marketing and selling products on Amazon and other online platforms. Includes funnel creation and retargeting strategies.</li><li>Learning to navigate online marketplaces, creating and protecting your brand from being hijacked by the online marketplaces and other competitors, creating a compelling and authentic story, engaging with customers. creating a tribe and putting together the right marketing strategy.</li><li>Case studies on what works, what to avoid and being aware of when selling online, including access to specific tools, training and techniques to achieve these goals.</li></ul>In addition, Nate and Michael will cover the following...<ul><li>How to brand your online business and tell your story.
</li><li>Protecting your brand - understanding if trademarks and incorporation are necessary?
</li><li>Creating your brand identity and marketing strategy that separates you from the competition.
</li><li>How to engage your target audience through chat bots, social media and other platforms.</li></ul>This event is for ALL business owners, corporate marketing and public relations professionals and agencies who are trying to gain a better understanding of proven ways to navigate online marketplaces and improve your brand's credibility online.SPEAKER BIOSNathan Bailey Nathan has 25+ years-experience building businesses online. As an Amazon and Private Label product expert, Nathan has a very broad area of expertise teaching beginner to advanced clients in all areas of eBay, Amazon, product sourcing, and e-commerce websites. Nathan has also managed all of the one-on-one coaching and training programs for #1 best-selling author and eBay expert Skip McGrath, skipmcgrathcoaching.com, as well as #1 rated internet marketing expert Jim Cockrum, jimcockrumcoaching.com. Nathan’s clients include the biggest sellers on Amazon including the owner of Death Wish Coffee, Mike Brown, Steven Covey, and many other Nightingale Conant published authors. Nathan attributes his success to serving well and creating a wonderful community of 60K + on Facebook.Michael Gray Michael is a consummate connector who is always searching for the bleeding edge where creativity and technology converge. For the past 25 years, Michael has excelled in digital and interactive design, working at a variety of prestigious and progressive firms. As Creative Director, Michael's work has pushed the creative envelope in 3D online visualization. Michael has worked on key projects for Nike, Nickelodeon, Sony, BMW and EA, to name a few, and launched the first online e-commerce presence for Swatch Watches. Michael utilizes his brand and design chops to help elevate the brand story for all Humnbird clients.

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Increase Online Sales by Creating and Protecting a Compelling Brand

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Increase Online Sales by Creating and Protecting a Compelling Brand

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