Measuring Return on Innovation

Corporate Innovation is challenging and having peers with whom to share ideas is critical. With this in mind,SwitchPitch, a DC based platform for managing relationships with startups,andOrange Sparkle Ball,an Atlanta based innovation consultancyhave partnered to create Evolve, an innovation collective comprised of people who are heads down in innovation work. Our goal is to put on small events where those of us focused on corporate or institutional innovation can gather and exchange information.

Evolve

Mark Kaiser in conversation with Tiffany Murray of Verizon 5G Labs on tactics to portray the value of innovation.

Showing return on future technologies or pilots that may not be ready for scaled launch can be extremely difficult. What metrics and strategies can be leveraged to prove value and gain internal traction?Join our <a href="https://www.evolveinnovation.co/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Evolve: Webinar</a> on Innovations ROI with Tiffany Murray from Verizon 5G Labs in conversation with Mark Kaiser an independent M&amp;A consultant on how to calculate return on investment for innovation groups and projects.Panelist<a href="https://www.linkedin.com/in/makaiser/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Mark Kaiser</a> - Independent Corporate Venturing ConsultantMark is an expert in growth strategies including M&amp;A, corporate venture capital (CVC) and external innovation with a deep understanding of when, why and how corporations can partner with startups to drive meaningful growth. He has advised 40+ Fortune 500 companies (including 10 Fortune 100) on creating and transforming their CVC initiatives. Mark has lived both sides of the equation: as CEO of investor-backed companies that had a Fortune 500 investor/partner and as an adviser to Fortune 500 corporate venturing investors.Mark&#x27;s deep experience in M&amp;A includes having been directly involved in the identification, evaluation, acquisition and integration of over 100 companies. One company over 50 companies were acquired and integrated in 3 1/2 years to become a $1 billion company and sold for 42X earnings in cash. With over 25 years of practical experience, Mark has deep knowledge of how a programmatic acquisition program can reliably deliver significant growth.Facilitator<a href="https://www.linkedin.com/in/tiffanylmurray/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Tiffany Murray</a> - Product + Partnerships for Verizon&#x27;s 5G Innovation LabTiffany Murray leads Ecosystem Partnerships for the 5G Lab in Washington DC, focused on public safety, smart cities, transportation, and education use cases for new technology. She runs the 5G First Responder Lab accelerator program, currently in the second year, working to bring cutting edge solutions, enabled by 5G, to market for those putting their lives on the line for others. She brings a varied breadth of experiences to her passion for innovation from her expertise in legal, communications, and partnership roles.

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Measuring Return on Innovation

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