Product Roadmaps Masterclass - Online

Bruce McCarthy, Product Culture

A Masterclass on Adapting your Roadmap to Uncertainty

<p>Around the world, product teams are re-tooling their roadmaps to respond to the virus. Some are focusing on cost-cutting and short-term revenue, while others are seizing new opportunities and accelerating long-term initiatives. How do you strike a balance and communicate your revamped approach clearly across your teams and customers?</p><p>In this hands-on virtual masterclass, legendary product leader <strong>Bruce McCarthy</strong> walks you through his process for articulating your product’s vision, prioritizing with business objectives, validating themes, gaining buy-in across stakeholders, and maximizing your team’s impact.</p><p>Based on Bruce’s best-selling book, <a href="https://www.amazon.com.au/Product-Roadmaps-Relaunched-Direction-Uncertainty-ebook/dp/B076VX53K1" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty</a><em>,</em> you will learn why this approach to roadmapping works and how you can relaunch roadmapping in your organization.</p>

<h2>Who Should Attend</h2><p>Anyone who need to articulate (or update) a strategic direction for their product, team, or business, including:</p><ul><li>Product managers and product owners</li><li>Leaders of product management and development teams</li><li>CPOs, CTOs, CIOs and CMOs</li><li>Startup and growth company executives</li><li>UX, UI and research professionals</li><li>Agile coaches and scrum masters</li><li>Project and program managers</li><li>Innovation and transformation teams and team leaders</li></ul>

<h2>Included</h2><ul><li>Over an hour of pre-class videos (yours to keep)</li><li>10 homework assignments</li><li>4 two-hour live group sessions</li><li>Daily Q&amp;A</li><li>Free admission to the members-only Product Culture Slack channel</li><li>Free digital copy of <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched</a></li></ul>

<h2>Plus a 1:1 Roadmap Consultation with Bruce</h2><p>Each participating individual or team will also have the opportunity to book a 1:1 consultation with Bruce after the masterclass to review your real-world roadmap, get feedback and tips, and ask your burning questions.</p>

<h2>The Details</h2><p>Reformulated and enhanced for virtual group learning, Bruce’s sell-out roadmaps masterclass is quicker, sleeker, and organized into modules ideal for online interaction. We will meet in four 2-hour sessions over 4 consecutive business days. </p><p>Before each session you’ll be assigned a few short videos introducing the concepts we will use that day. You’ll also have one or two quick pre-work assignments.</p><p>We’ll use our time online each day to break into virtual work teams and collaborate on a product roadmap. Teams will share their work for feedback and encouragement from Bruce and the larger group.</p><p>There will be plenty of time for group discussion, Q&amp;A, and a dash of humor -- even some arts and crafts!</p><p>You’ll take away a completed roadmap for a fictitious product, a set of reusable templates for roadmapping and prioritization, new teammates, and confidence in your roadmap-building abilities.</p>

<h2>Agenda</h2><h3>Day 1</h3><ul><li>Welcome - introductions and overview of the masterclass</li><li>What is a Roadmap? - not a project plan but a strategic communications tool</li><li>Your Business - the innovative startup idea you will build a roadmap for</li><li>Q&amp;A</li><li>30 minutes optional Office Hours after the main session</li></ul><h3>Day 2</h3><ul><li>Product Vision - how a future world will benefit from you product or service</li><li>Product Themes - the big problems you must solve to realize that vision</li><li>Q&amp;A</li><li>30 minutes optional Office Hours after the main session</li></ul><h3>Day 3</h3><ul><li>Business Outcomes - what will be measurably different for your business as you progress</li><li>Prioritization - how you will decide what to do now, next, and later</li><li>Q&amp;A</li><li>30 minutes optional Office Hours after the main session</li></ul><h3>Day 4</h3><ul><li>Stakeholder Buy-In - how you will ensure your execs, investors, and customers are on board</li><li>Roadmap Visualization - how you will assemble and communicate your roadmap in a compelling way</li><li>Q&amp;A</li><li>30 minutes optional Office Hours after the main session</li></ul><h3>Plus a 1:1 meeting with Bruce.</h3>

<h2>Your Instructor</h2><p><strong>Bruce McCarthy</strong> helps growing organizations achieve their product visions through consulting, workshops, coaching, and speaking at events around the world. Bruce co-wrote <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty</a> and opines regularly about Product Culture.</p><p>Links:</p><ul><li>Website: <a href="https://www.productculture.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">ProductCulture.org</a></li><li>Book: <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched</a></li><li>Twitter:<a href="https://twitter.com/d8a_driven/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> @d8a_driven</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/brucemccarthy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/brucemccarthy/</a></li></ul>

<h2>What his Students Say</h2><p><em>These are responses after Bruce&#x27;s recent virtual roadmap masterclass, given in March 2020 at the Business of Software virtual conference, as well as  sessions of Product Roadmaps Masterclass - Online 2020. </em></p><p></p><p>&quot;I really loved the roadmap masterclass! Going to a conference or reading a book is nice and gives me a new perspective and insights, but creating a roadmap in practice helped me to understand the process thoroughly and gave me more confidence in what I&#x27;ve learnt during the masterclass. We are now using this process for our product development work at the Economist Intelligence Unit, and it&#x27;s changed the way we work! It helps us to align and focus on the most significant problems to solve for our clients.&quot; </p><p><strong><em>- Malwina Stepien, Product Manager at The Economist Intelligence Unit</em></strong></p><p></p><p> &quot;Task and homework were all very achievable. Course material easy to digest. Remote worked fine. It&#x27;s a great primer and a reminder of the role of roadmaps vs project plans (one is far more compelling and focuses on reinforcing the strategy (why) the other about execution (how)). A lot of care and thought distilled into an easy to digest format it was likely better for it that it was done over a couple of days!&quot;</p><p><strong>-  </strong><strong><em>Andy Richardson, Product Manager at Redgate Software </em></strong></p><p></p><p>&quot;The masterclass was a very informative and more important practical workshop about roadmapping. It provided me with a few great tools and tips to facilitate the roadmapping process in our organization. I have already started using them as we are closely working with our executives to establish and operationalize our new product roadmapping practice in the organization. Also, I really enjoyed the breakout sessions and the opportunity to learn from the other participants through multiple hands on exercises.&quot;</p><p><strong>-  </strong><strong><em>Siamak Khorrami, Lead, Product Management Operations &amp; Governance at ATB Financial</em></strong></p><p></p><p>Interactive, practical and well thought out format. Walk away having built an effective and engaging roadmap. The 2 hour per day commitment makes it easily manageable with a busy schedule.</p><p><strong>-  </strong><strong><em>Lachy Wharton, Head of Product, Wisr</em></strong></p><p></p><p>&quot;Format is great. Spent time actively working with like minded and well prepared fellow product people. Gave me a chance to prepare my thoughts so that I could contribute into break outs (I&#x27;m a bit of an internal thinker)&quot;</p><p><strong>-  </strong><strong><em>Elliot Chisholm, Senior Product Manager, Datamars</em></strong></p><p></p><p>&quot;Pre work before and collaboration during the session was brilliant reinforcement.&quot;</p><p><strong>-  </strong><strong><em>Alezeia Brown, Head of Product, CSIRO&#x27;s Data61</em></strong></p>

<h2>FAQ</h2><p><em>Feel free to contact us at nina@productculture.com with any questions you may have.</em></p><p>What is the class size?</p><ul><li>Max capacity for this masterclass will be 25 attendees</li></ul><p>Can I bring my team? </p><ul><li>Yes! You’ll get more out of it if you practice together and there is a group discount.</li></ul><p>Refund policy:</p><ul><li>Up to 4 weeks before the 1st day of the Virtual Masterclass: 100% of ticket price</li><li>Up to 2 weeks before the 1st day of the Virtual Masterclass: 50% of ticket price</li><li>Less than 2 weeks before the 1st day of the Virtual Masterclass: no refund</li></ul><p>What if I would prefer an invoice rather than paying online?</p><ul><li>Feel free to contact nina@productculture.com and we can make it happen!</li></ul><p><strong>Contact</strong></p><ul><li>Website: <a href="https://www.productculture.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">ProductCulture.org</a></li><li>Book: <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched</a></li><li>Twitter:<a href="https://twitter.com/d8a_driven/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> @d8a_driven</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/brucemccarthy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/brucemccarthy/</a></li></ul>

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