B2C Strategies for B2B Brands - SOLD OUT!

AMA Atlanta

B2C Strategies for B2B Brands: Human-Centric Tactics from Business Marketers - SOLD OUT!

Mailchimp

Why do we keep B2B and B2C in silos like they are the "Church &amp; State" of Marketing &amp; Advertising? All too often our industry seems to put consumer brand strategies on a pedestal, and relegate B2B to its own silo. Snap back to reality where human beings are the shoppers, influencers and decision makers in all of these purchase decisions - and our fragmented + niche media landscape is allowing us to reach both buyers in similar ways. This event will be moderated by one of Atlanta's most well-connected B2B marketers, Lauren Patrick, and will showcase how these titans of industry have become household names through mainstream platforms &amp; tactics. We'll sit down with marketing leaders at Delta Air Lines, Cox Automotive and G2 and unpack how tactics like Influencers, Event Activations &amp; Paid Social work to build value for some of the biggest brands in the business world. Agenda:2:30pm - 3:30pm Networking/Registration Check-in3:30pm - 4:30pm Panel Discussion/Q&amp;A Location:MailChimp405 North Angier Avenue NEAtlanta, GA 30308 Parking:Please be sure to park in Tower 1 located at 405 N Angier Ave. NE Atlanta, GA 30308. Do not, park in Tower 2.$4 for 2hrs of parking, max $12 for full day. Sponsored by:

Speakers:<a href="https://www.linkedin.com/in/thelaurenpatrick/" title="https://www.linkedin.com/in/thelaurenpatrick/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lauren Patrick</a> (Moderator) | Head of Marketing, Infinite Giving

<a href="https://www.linkedin.com/in/robert-dimson/" title="https://www.linkedin.com/in/robert-dimson/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Robert Dimson</a> | Associate Vice President, Product Marketing, Cox Automotive

<a href="https://www.linkedin.com/in/scott-struletz-bbbbb9b/" title="https://www.linkedin.com/in/scott-struletz-bbbbb9b/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Scott Struletz</a> | GM B2B2C Marketing Engagement, Delta Air Lines

<a href="https://www.linkedin.com/in/palmerhouchins/" title="https://www.linkedin.com/in/palmerhouchins/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Palmer Houchins</a> | VP of Marketing, G2

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B2C Strategies for B2B Brands - SOLD OUT!

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