FPF Training: Fundamentals of Online Advertising | March 27, 2025

Future of Privacy Forum is a non-profit organization that serves as a catalyst for privacyleadership and scholarship, advancing principled data practices in support of emergingtechnologies.For more information, visit:www.fpf.org

Future of Privacy Forum

FPF Training: Fundamentals of Online Advertising | T﻿his training will be a live virtual session.

Join the Future of Privacy Forum for a live-virtual session the Fundamentals of Online Advertising on Thursday, March 27, from 1:00pm - 3:00pm ET. Groups of 3 or more are eligible for a special group rate. Please send us an email at rsvp@fpf.org to receive your discount today! In the Future of Privacy Forum’s training on Fundamentals of Online Advertising, participants will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech. Learning Objectives:<ul><li>The basics of online advertising and its evolution over time, including how browsers work, the flow of data between websites, ad tech providers, and intermediaries, and the terminology.</li><li>The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem.</li><li>How data from users’ activities across different websites or platforms is used for targeted advertising.</li><li>Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.</li></ul> This training will be a live virtual session. Upon completing the training, participants will receive IAPP CPE Credits. The Zoom webinar link will be sent to registered participants via an email from Eventbrite both two hours and then ten minutes prior to the training start time. Registrants can also join the training through the Online Event Page on Eventbrite by clicking the Access Link under the Location sub header on the main Eventbrite event page. All paid registrants must log into the Zoom webinar using the same first and last name provided at registration. FPF Faculty:Adam Towvim, Partner, Chameleon CollectiveAdam is a marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap, and Waystar. As a strategic advisor, Adam’s focus areas include mobile/precise location and new digital media technologies, covering impacts to data privacy and digital advertising practices. He also serves as an expert witness for legal matters relating to marketing, advertising, and data privacy.

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FPF Training: Fundamentals of Online Advertising | March 27, 2025

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FPF Training: Fundamentals of Online Advertising | March 27, 2025

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