Sambhashanam with Prof. Atul Parvatiyar - Emergent Challenges in CRM

IIM Kozhikode Alumni Association

"Sambhashanam" is a collaboration between faculty of IIM Kozhikode (in their individual capacity) & the IIMK Alumni Association.

&quot;Sambhashanam&quot;, means discussion. In collaboration with faculty of IIM Kozhikode (in their individual capacity) the IIMK Alumni Association presents a surreal journey of Sambhashanam – a web interaction series. We bring in people who have put in stupendous efforts across several spheres of life including academics, business, and social work. We share with you their thoughts, ideas, and activities that help us reflect and analyze.In the inaugural episode, we speak to Prof. Atul Parvatiyar along with PGP Class of 2000 alumnus, Vinod Sankaranarayanan.Dr. Atul Parvatiyar is a Professor of Marketing Practice and Director of Center for Sales &amp; Customer Relationship Excellence at the Rawls College of Business, Texas Tech University. He is also a Fellow of the Chartered Institute of Marketing and a Fellow of the Direct Selling Education Foundation.Atul joined Texas Tech University in 2018 after more than 15 years in an entrepreneurial role as Founder &amp; Global CEO of Institute for Customer Relationship Management (iCRM) that has offices in USA, UK, India, Malaysia &amp; Singapore. He has also undertaken significant research projects for industry associations, such as Grocery Manufacturers’ Association (GMA) and Foodservice Sales &amp;amp; Marketing Association (FSMA).Previously, Dr. Parvatiyar taught at the Goizueta Business School of Emory University in Atlanta, where he won the MBA Teaching Award and was Associate Director of Center for Relationship Marketing. He later became Robinson Research Fellow and Managing Director of the Center for Business and Industrial Marketing (CBIM) at Georgia State University. He has also taught as visiting professor in Austria, Dubai, India, Norway, Spain, and Singapore. Earlier in his career he taught at Banaras Hindu University and XLRI Jamshedpur in India.

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Sambhashanam with Prof. Atul Parvatiyar - Emergent Challenges in CRM

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Sambhashanam with Prof. Atul Parvatiyar - Emergent Challenges in CRM

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