Hacking Social Media Algorithms to Push Independent Media

European Lab

Worskshop organised as part of Sphera Media Lab

LaVallée

In our hyper-connected society, almost everything is done via social media platforms, which have become more than just a way to keep in touch with friends or acquaintances, but also environments for creating content, meeting and building communities, and sharing information. Their global nature, which implies a high degree of connectivity, allows information to circulate around the world in a matter of seconds, increasing the impact of the creator. When that creator is a media outlet, there is a real interest in this dissemination power. However, social media platforms are built on algorithms that don't always make sense and can sometimes shadow some information. With these platforms owned by billionaires with political and economic interests—more or less clear, like Elon Musk's—how can independent media trust these platforms with their qualitative information? But also, how can you exist outside these algorithms? These are complex questions that the Belgian association petites singularités, which works and thinks about digital practices and their alternatives, is exploring. with petites singularités

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