Marketing Symposium for Co-ops: Business Model Canvas

Northwest Cooperative Development Center

In the second of our six-part series on Marketing the Cooperative Advantage, we present concepts of the Cooperative Advantage

The Business Canvas Model a visual tool for developing new or existing business models. The business model canvas looks at nine key elements for developing your business model: Partners, Cost Structure, Key Activities, Resources, Value Propositions, Revenue Streams, Customer Relationships, Channels, and Customer Segments. In this session, we will use the Business Canvas Model to leverage a marketing strategy that aligns with your business model strategy.

Presenter: Daniel Luis ArrañagaDaniel is a Cooperative Development Specialist for the Northwest Cooperative Development Center and manages the Co-op Clinic for the US Federation of Worker Cooperartives and a Certified Technical Assistance Provider for ROC NW. Daniel has 7 years of experience working in the non-profit sector and was a co-founder and chair for a start-up food co-op in Eastern Washington. Daniel spent over a year in West Africa (Liberia &amp; Côte d’Ivoire) as Assistant Director for an International NGO, the Wild Chimpanzee Foundation (WCF), and now serves on the board of directors for the US Representation of WCF. Daniel brings with him much needed bilingual skills for working with Hispanic communities in Washington State.This presentation is funded in part through the USDA Rural Development program. While there is no cost to attend, we encourage urban participants to donate in order to offset some of the costs not covered through the grant.

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Marketing Symposium for Co-ops: Business Model Canvas

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