Digital Analytics for People in a Hurry

American Marketing Association Phoenix (AMA Phoenix) is the leading educational, networking and career-building resource for Phoenix marketing professionals.Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.ABOUT USThe American Marketing Association, Phoenix Chapter (AMA PHX) is a 501(c)3 non-profit and volunteer run organization with the mission to connect, support and empower the Greater Phoenix area marketing community through education and professional development.VISIONRun by members, for members, AMA PHX’s vision is to be the Phoenix Metro area’s most relevant force and voice for the marketing industry, providing the most comprehensive combination of knowledge and resources to propel marketers forward in their careers and organizations.MISSIONThe mission of the AMA PHX is to build a community, connecting Phoenix Metro area marketers through insightful programs, diverse educational resources, impactful networking experiences and career building and advancement opportunities.Join the top industry group for Phoenix Metro area for marketing, advertising and public relations professionals, AMA Phoenix →https://amaphoenix.org/membership/why-join-amaLike us on Facebook:https://www.facebook.com/amaphoenixFollow us on Twitter:https://twitter.com/amaphoenixFollow us on Instagram:https://www.instagram.com/amaphxFollow us on LinkedIn:https://www.linkedin.com/company/2381297/adminWatch us on YouTube:https://www.youtube.com/channel/UCYcnpEiar47v8LPZIEZSGoQ

AMA Phoenix

The drive to understand customers is increasing and so is the need for accurate real-time analytics. The key to understanding what the customer wants, needs, and how they feel about a certain product or service lies in digital analytics.Measurement is a critical element for any successful and long-sustaining marketing program. With an endless supply of data from an abundant array of sources, the analyst’s challenge is no longer how to gather data, but how best to tame it. When property planned and executed, a strategic analytics process can help us arrive at smarter business decisions with velocity.In this no-stress and pain-free session, Chris Sietsema, Digital Marketing Analyst, Teach to Fish Digital, will use actual words from the English language to explain the nuances of measuring and reporting on the performance of your websites, campaigns and marketing programs.<ul><li>Learn how to configure marketing metrics, analyze marketing data efficiently and make better decisions.</li><li>Establish a solid foundation for measurement success by configuring analytics tools the right way from the start.</li><li>Learn about the latest tools and technology to improve accuracy and efficiency with your analytics process.</li><li>Discover new ways to uncover important insights to move your organization forward.</li><li>Review real-life case studies, topical but straight-forward lessons to help grasp sophisticated analytics concepts, sample documents, tips on reporting layouts/design, and recommendations on how to interpret data effectively.</li></ul>This event is for marketing and public relations professionals, brands, business owners, entrepreneurs, associations, and agencies interested in getting to know digital analytics at a basic level with a delicate smattering of advanced measurement practices and tactics along the way. <h3>Speaker Bio</h3>Chris Sietsema (seats-eh-muh) brings a wide range of digital marketing experience, having held leadership positions at two successful agencies in Phoenix and a Fortune 500 Company. Over the past decade, Chris has operated Teach to Fish Digital, a consultancy committed to helping its clients make sense of marketing data. Teach to Fish strives to improve understanding, clarify strategic focus, and increase revenues for its clients by way of its reporting, training, and digital marketing services. Chris has served as a speaker for dozens of educational webinars, industry conferences, and higher learning institutions on the subjects of search engine optimization, email marketing, content marketing, and analytics. He has had the pleasure of providing service to a number of fantastic organizations including Arizona State University, Banner Health, Behr Paint, Caterpillar, Dole, Harvard University, NHL, Pella Windows &amp; Doors, Pulte Homes, Shea Homes, SRP, United Way, Vermeer and many more. Chris lives on a little orange grove in the desert with his jovial wife and two energetic boys.

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Digital Analytics for People in a Hurry

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Digital Analytics for People in a Hurry

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