Bootstrappers Breakfast with Rob Fitzpatrick of "The Mom Test"

Crossing the Chasm Requires Momentum and TrajectoryBusinesses with traction sometimes find themselves at the edge of a chasm, a stage that is reached where the  is a big one. Trajectify partners with the business leader and entrepreneur to build momentum and trajectory to be able to cross the chasm.Trajectify CoachingWhether it’s a young company experiencing first growth, or an established business looking to get to the next level, Trajectify helps expand capabilities and develop and execute strategy. We focus on both leadership and business, progress is measured through increased confidence  quantifiable goals. We’re great coaches and we’re also business builders and leaders. We leverage our operational “been there, done that.”

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An online event with the Bootstrappers Breakfast community Featuring Rob Fitzpatrick, author of "The Mom Test"

<h2>Founder Assets and Safety Nets</h2><p>Rob Fitzpatrick joins entrepreneurs to talk about assets founders bring to their companies and they can be further developed over the course of our entrepreneurial careers.</p><p>Rob joins us from Barcelona where he’ll share his thoughts on assets that founders bring to their companies and how we can develop them further over the course of our entrepreneurial careers. He will take us through a short exercise to identify their key assets, including: skills, insights, audiences, access to talent, etc. Rob will also address his recent work on “idea selection,” shaping your ideas and goals.</p><p>Of course, we’ll also take questions on soliciting feedback on your product from potential customers, drawing on the techniques and pitfalls he identified in his book, “<a href="https://www.amazon.com/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Mom Test</a>.” Check out his five part series of <a href="https://www.youtube.com/watch?v=bcWqxq2fJgY&amp;list=PLvHabB7atz2tOjQs1OMzjaDPziat0aVry&amp;index=1" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">short YouTube lessons</a> on applying the Mom Test principles when you are interviewing customers remotely.</p><p>RSVP (no cost online event) to get access to this event live on Zoom. Please be prompt. Only the first 100 attendees will be admitted to the event.</p><h3><strong>About </strong><a href="https://bootstrappersbreakfast.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Bootstrappers Breakfast</strong></a></h3><p>Come join entrepreneurs who eat problems for breakfast®. At a Bootstrappers Breakfast® we have serious conversations about growing a business based on internal cash flow and organic profit. We typically meet monthly in various cities, and now host virtual events where we facilitate entrepreneurs helping one another.</p><h3><strong>About </strong><a href="https://robfitz.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Rob Fitzpatrick</strong></a></h3><p>Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has raised funding in the US and UK, built products used by customers like Sony and MTV, designed and Kickstarted a card game, cofounded the education agency Founder Centric, rebuilt a little sailboat, and has built and launched countless silly hobby and side projects which have (so far) managed to keep the wolf from the door. He’s a techie who (grudgingly) learned enterprise sales. He now specializes in the gathering of unbiased customer learning and taking an idea from nothing through to its first dozen or so paying customers.</p><p>Rob is the author of The Mom Test book about how to talk to customers and learn if your business is a good idea even when everyone is lying to you. Taught at top universities including Harvard, MIT, UCL, and many more. Coauthor of Workshop Survival Guide about how to design and run effective, engaging, high-energy workshops.</p><h3><strong>About </strong><a href="https://www.trajectify.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Trajectify</strong></a></h3><p>Entrepreneurs often approach the edge of a chasm. For the growing company, the next step makes all the difference. Help is on the way! It’s a unique blend of leadership and business growth coaching that leverages our operational “been there, done that” experience.</p>

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Bootstrappers Breakfast with Rob Fitzpatrick of "The Mom Test"

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