Product Roadmaps Masterclass - Virtual

Bruce McCarthy, Product Culture

A Masterclass on Adapting your Roadmap to Uncertainty

<p>Around the world, product teams are re-tooling their roadmaps to respond to the virus. Some are focusing on cost-cutting and short-term revenue, while others are seizing new opportunities and accelerating long-term initiatives. How to strike a balance and communicate your revamped approach clearly across your teams and customers?</p><p>In this hands-on virtual masterclass, legendary product leader <strong>Bruce McCarthy</strong> walks you through his process for articulating your product’s vision, prioritizing with business objectives, validating themes, gaining buy-in across stakeholders, and maximizing your team’s impact.</p><p>Based on Bruce’s best-selling book, <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched: Setting Product Direction While Embracing Uncertainty</a><em>,</em> you will learn why this approach to roadmapping works and how you can relaunch roadmapping in your organization.</p>

<h2>Who Should Attend</h2><p>Anyone who need to articulate (or update) a strategic direction for their product, team, or business, including:
</p><ul><li>Product managers and product owners
</li><li>Leaders of product management and development teams
</li><li>CPOs, CTOs, CIOs and CMOs
</li><li>Startup and growth company executives
</li><li>UX, UI, and research professionals
</li><li>Agile coaches and scrum masters
</li><li>Project and program managers
</li><li>Innovation and transformation teams and team leaders</li></ul>

<h2>Included</h2><ul><li>Over an hour of pre-class videos (yours to keep)</li><li>10 homework assignments</li><li>4 two-hour live group sessions</li><li>Daily Q&A</li><li>Free admission to the members-only Product Culture Slack channel</li><li>Free digital copy of <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched</a></li></ul>

<h2>Plus a 1:1 Roadmap Consultation with Bruce</h2><p>Each participating individual or team will also have the opportunity to book a 1:1 consultation with Bruce after the masterclass to review your real-world roadmap, get feedback and tips, and ask your burning questions.</p>

<h2>The Details</h2><p>Reformulated and enhanced for virtual group learning, Bruce’s sell-out roadmaps masterclass is quicker, sleeker, and organized into modules ideal for online interaction. We will meet in four 2-hour sessions over 4 consecutive business days. </p><p>Before each session you’ll be assigned a few short videos introducing the concepts we will use that day. You’ll also have one or two quick pre-work assignments.</p><p>We’ll use our time online each day to break into virtual work teams and collaborate on a product roadmap. Teams will share their work for feedback and encouragement from Bruce and the larger group.</p><p>There will be plenty of time for group discussion, Q&A, and a dash of humor -- even some arts and crafts!</p><p>You’ll take away a completed roadmap for a fictitious product, a set of reusable templates for roadmapping and prioritization, new teammates, and confidence in your roadmap-building abilities.</p>

<h2>Agenda</h2><h3>Day 1, 10a-noon Pacific / 1-3p Eastern / 6-8p UK</h3><ul><li>Welcome - introductions and overview of the masterclass</li><li>What is a Roadmap? - not a project plan but a strategic communications tool</li><li>Your Business - the innovative startup idea you will build a roadmap for</li><li>Q&A</li></ul><h3>Day 2, 10a-noon Pacific / 1-3p Eastern / 6-8p UK</h3><ul><li>Product Vision - how a future world will benefit from you product or service</li><li>Product Themes - the big problems you must solve to realize that vision</li><li>Q&A</li></ul><h3>Day 3, 10a-noon Pacific / 1-3p Eastern / 6-8p UK</h3><ul><li>Business Outcomes - what will be measurably different for your business as you progress</li><li>Prioritization - how you will decide what to do now, next, and later</li><li>Q&A</li></ul><h3>Day 4, 10a-noon Pacific / 1-3p Eastern/ 6-8p UK</h3><ul><li>Stakeholder Buy-In - how you will ensure your execs, investors, and customers are on board</li><li>Roadmap Visualization - how you will assemble and communicate your roadmap in a compelling way</li><li>Q&A</li></ul><h3>Plus a 1:1 meeting with Bruce.</h3>

<h2>Your Instructor</h2><p><strong>Bruce McCarthy</strong> helps growing organizations achieve their product visions through workshops, coaching, and speaking at events around the world. Bruce's co-wrote <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty</a> and opines regularly about Product Culture.</p><p>Links:</p><ul><li>Website: <a href="https://www.productculture.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">ProductCulture.org</a></li><li>Book: <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched</a></li><li>Twitter:<a href="https://twitter.com/d8a_driven/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> @d8a_driven</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/brucemccarthy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/brucemccarthy/</a></li></ul>

<h2>What his Students Say</h2><p><em>These are responses after Bruce's last virtual roadmap masterclass, given in March 2020 at the Business of Software virtual conference. His NPS: 80!</em></p><p></p><p>"I really loved the roadmap masterclass! Going to a conference or reading a book is nice and gives me a new perspective and insights, but creating a roadmap in practice helped me to understand the process thoroughly and gave me more confidence in what I've learnt during the masterclass. We are now using this process for our product development work at the Economist Intelligence Unit, and it's changed the way we work! It helps us to align and focus on the most significant problems to solve for our clients." </p><p><strong><em>- Malwina Stepien, Product Manager at The Economist Intelligence Unit</em></strong></p><p></p><p> "Task and homework were all very achievable. Course material easy to digest. Remote worked fine. Its a great primer and a reminder of the role of roadmaps vs project plans (one is far more compelling and focuses on reinforcing the strategy (why) the other about execution (how)). A lot of care and thought distilled into an easy to digest format it was likely better for it that it was done over a couple of days!"</p><p><strong>-  </strong><strong><em>Andy Richardson, Product Manager at Redgate Software </em></strong></p><p></p><p>"Really enjoyed the format of the online class and the right amount of teamwork and group work. - The class took 4 days, which actually helped to get my head around all the learning and information - Bruce is a great teacher, very patient and very knowledgeable! - It was so much fun and I've learnt a lot from my team."</p><p><strong>-  </strong><strong><em>Anonymous Survey Response, Business of Software</em></strong></p><p></p><p>"It worked extremely well online - I really liked breaking it into 4 days and having video homework each day. I think that will improve my retention compared to in person. Bruce is great at managing online tools."</p><p><strong>-  </strong><strong><em>Anonymous Survey Response, Business of Software</em></strong></p>

<h2>FAQ</h2><p><em>Feel free to contact us at nina@productculture.com with any questions you may have.</em></p><p>What is the class size?</p><ul><li>Max capacity for this masterclass will be 40 attendees</li></ul><p>Can I bring my team? </p><ul><li>Yes! You’ll get more out of it if you practice together and there is a group discount.</li></ul><p>Refund policy:</p><ul><li>4 weeks before the 1st day of the Virtual Masterclass: 100% of ticket price</li><li>2 weeks before the 1st day of the Virtual Masterclass: 50% of ticket price</li><li>Less than 2 weeks before the 1st day of the Virtual Masterclass: no refund</li></ul><p>What if I would prefer an invoice rather than paying online?</p><ul><li>Feel free to contact nina@productculture.com and we can make it happen!</li></ul><p><strong>Contact</strong></p><ul><li>Website: <a href="https://www.productculture.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">ProductCulture.org</a></li><li>Book: <a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched</a></li><li>Twitter:<a href="https://twitter.com/d8a_driven/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> @d8a_driven</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/brucemccarthy/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/brucemccarthy/</a></li></ul>

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Product Roadmaps Masterclass - Virtual

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