ShowUP 2025

Upper Hand

Join us at the Upper Hand HQ and immerse yourself in two full days of networking, learning, and strategic insights to grow your business!

ShowUP 2024<h2>Welcome to ShowUP 2025!</h2>Get ready for an exciting in-person event where you can connect with like-minded individuals, explore new products, and discover the latest trends in various industries. Join us for a day filled with inspiration, innovation, and fun. Don't miss out on this opportunity to network, learn, and be inspired at ShowUP 2025!

Monday, October 6

Casual networking session at the Upper Hand office, with drinks, hors d'oeuvres, and the chance to connect with other attendees, Upper Hand team members, and industry experts.

Welcome Reception

Tuesday, October 7

Day 2: Running a Successful Sports Training Businesses

Registration & Breakfast

We'll kick off ShowUP with an opening keynote that explores the future trends in sports business and the role of technology in driving business success. Then, Lee Becton will share a motivational talk on the impact of operating a successful sports business that keeps kids in sports.   

Welcome & Opening Keynote: "The Future of Sports Training"

Join us for a peer-to-peer interactive session that will open the floodgates of feedback on best practices to scale your sports business. In Part 1 of 2, the following topics will be covered: real world tactics that work to scale your business, optimizing facilities and the places you train, staff management and development, and client retention strategies.

Best Practices Breakout Session: Scaling your Sports Business (Part 1 of 2)

Join us for the second part of our peer-to-peer interactive session that will open the floodgates on best practices to scale your sports business. In Session 2, the following topics will be covered: building a brand that stands out with marketing tactics that work, and taking off with AI and data best practices (discover how to use analytics and data-driven decisions to boost revenue and improve client retention).

Best Practices Breakout Session: Scaling your Sports Business (Part 2 of 2)

Wrap up, Q&A with Upper Hand Executives

Wednesday, October 8

Day 2: Unlocking Value in Upper Hand Software

Breakfast & Networking

Join an interactive sessions showing what's been built in 2024 and what's coming in 2025 with a live demonstration of new features led by EVP of Product, Danielle Souza.

Upper Hand Product Showcase with Live Demonstration

Interactive session led by our Upper Hand Education team leader Shawn Burcham, who will discuss what educational resources are available to you, how to get set up in Upper Hand University (UHU), and a live "ideation" workshop to improve UHU content and courses.

Upper Hand University

Hop in an interactive, rapid fire roundtable that will give you an opportunity to share ideas and feedback on Upper Hand features among your peers. In this session, you'll have the option to join any of the following discussions: registration and scheduling, event management, staff and payroll, retail and inventory, membership analytics, marketing automation, and more!

Customer Experience Roundtable

Hear from a panel of experts discussing the impact of AI and data analytics on sports management and how businesses can leverage these technologies for growth. Panelists include representatives from the Upper Hand Data Solutions team, as well as other industry analysts.

The Role of AI and Data in Sports

Kevin will close out the conference with insights on how Upper Hand plans to continue innovating in the sports training industry, and the roadmap ahead.

Closing Remarks & Departing Message: "Driving Innovation in Sports Training"

A final opportunity for you to network and relax after an intensive two-days of learning and sharing. And, participate in a competitive game of "Baseball Beer Pong" at the Upper Hand HQ for annual bragging rights.

Farewell Reception & Party

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ShowUP 2025

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