The Future of Event Transportation: An Inside Look From the Lyft Business Team
It might feel like you have too much on your plate — or not enough budget — to solve your attendees’ transportation challenges. But in the era of ridesharing, that’s changing.
The moment attendees walk through the doors of your event is supposed to be a magical experience. The only problem? Parking was scarce, public transportation was on the fritz, and it’s raining. And four out of five Americans will flake on an event they’ve already bought tickets to if transportation is tough.
It might feel like you have too much on your plate — or not enough budget — to solve your attendees’ transportation challenges. But in the era of ridesharing, that’s changing. No one knows that better than Amanda McDermott, Event Marketing Manager at Lyft.
Download this ebook to understand how the Lyft Business team sees the future of transportation to and from events and what you can do now to keep attendees happy. You will learn:
- Why 37% of Lyft users say they’re more likely to attend community events because of Lyft
- What the rise of ridesharing means for event creators and how you can take advantage of it now
- How to craft a better event experience for attendees that starts the moment they step out their front door
- Lyft’s predictions for the future of event transportation
The past: Transportation was an obstacle to attending an event
People don’t reach far for an excuse to bail on an event. In the average month, roughly 47% of Americans have flaked on an event they planned to go to, most often blaming the weather or simply being tired.
The truth is, four out of five people have no problem flaking on an event they’ve bought tickets to if they don’t feel motivated to get there. But for ages, event creators have considered transportation out of their domain. Or, they’ve relied upon old-fashioned, less-than-ideal modes of transport like shuttle and charter buses to ferry attendees back and forth.
“Lack of transportation can be a barrier to anything — not being able to get to job interviews, healthcare appointments, and even to the polls to vote,” says Amanda McDermott, Event Marketing Manager at Lyft. “However, when given an easy and reliable way to get to and from experiences, attendees have less excuses and more reasons to attend events.”
Given that, it might seem obvious that transportation has a direct impact on event attendance. If an attendee is on the fence about whether to head to an event, the decision might rest on how easy it is to get there. Data backs this up. More than half of Americans say convenience is the top factor they consider when deciding to attend an event at the last minute, and more than a third cite accessibility issues.
Consider the motivation required to walk to the subway in the rain or fight for parking by the venue. In the past, these were the main options for attendees to get to events.
Convenience is everything today, which is why many traditional event transportation options no longer seem so enticing.