Pierluigi Serraino, Architect; Author, The Creative Architect: Inside the Great Midcentury Personality Study
In conversation with John King, Architecture Critic, San Francisco Chronicle
Monday Night Philosophy unearths a little-known but revelatory study from the late 1950s whose data has finally been analyzed and published. Forty eminent architects—including Eero Saarinen, Louis Kahn, Philip Johnson, George Nelson, Richard Neutra, Eliot Noyes, I.M. Pei, Serge Chermayeff and A. Quincy Jones—descended on UC Berkeley for three days of intensive testing in an attempt to discover the sources of their creativity. Author Pierluigi Serraino charts the development and implementation of this historic creativity study, producing the first look at an amazing and matchless episode in the annals of modern architecture and psychology.
Location: 555 Post St., San Francisco
Time: 5:30 p.m. networking reception, 6 p.m. program, 7 p.m. book signing
Program organizer: George Hammond
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