The Consumer Journey: Setting the New Approach to Marketing Technology

The era of the marketing campaign has ended. With consumers connected like never before, marketers must move away from thinking about discreet campaigns and toward engaging prospects in a continuous conversation that spans locations, devices, and media formats. With 2015 upon us, how should marketers be framing their strategies in this brave new world?

Join David Edelman, Partner and global co-leader of McKinsey's Digital Marketing Practice, as he leads a discussion on how marketers can place this connected consumer at the center of the marketing, sales, service, and even the product experience. David will share examples of how leaders are navigating through the transformation required, and the lessons they are learning along the way. This exclusive event is invite-only; Turn will review your registration and send confirmation.

9:00am: Registration and Networking breakfast

9:30am: Discussion

10:15am: Audience discussion and Q+A

10:45am: Closing