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General Assembly London

Startup in Business: From Ideas to Action

General Assembly London

Wednesday, May 28, 2014 at 8:15 PM - Tuesday, June 3, 2014 at 9:45 PM (BST)

Startup in Business: From Ideas to Action

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Ticket - Day 1 & Day 2 Ended £35.00 £1.53
Day 1 Only Ended £20.00 £1.15
Day 2 Only Ended £20.00 £1.15

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Event Details


Startup in Business: From Ideas to Action


28 May – 3 June
2 Sessions


£35 GBP
Regular Ticket


Knowing how to design a compelling business strategy is an essential skill for any creative leader. As businesses are ecological and evolve, adaptive business planning means gaining a healthy appetite for change and an aptitude for seizing opportunities. This hands-on workshop provides a great opportunity to gain insights to help you turn your idea into a viable business venture.

Over two evenings, bridge the gap between business and design and learn to connect all of the moving parts.

Those interested in pitching their businesses can also then register for our follow up session here.


  • Visualise your business, validate your model, profile your customers and activate your plan
  • Understand the basics of business psychology and the benefits of good teamwork
  • Learn how to develop and maintain a suitable business culture which continuously fosters innovation
  • Align your vision within a product and market context
  • Experiment to gain new insights and fresh perspectives
  • Help define and shape the value you offer your customers


Wednesday, 28 May 8:15 – 9:45 pmDay 1: Frame & Shape

Learn to establish a framework for developing your business idea. In this hands-on workshop, you will be driven to define and articulate what customer need you fulfil. This involves exploring and identifying the people, partners, planning, and process required to realise your vision. Come away with the ability to translate your business concept into a viable offer that is easy to share with others.

Tuesday, 3 June 8:15 – 9:45 pmDay 2: Validate & Activate

Interrogate and refine your business model addressing product and market fit, key resources, revenue, and your ability to execute. Develop a plan for how you will test and ensure that what you propose, delivers genuine value to your customers. Learn how to stay attuned to your core vision and purpose, and come away with an actionable business strategy to see your venture develop into the future.


Come equipped with an open mind and readiness to articulate your business or idea, why it's special, and why you are the right person to make it happen.

Bring a laptop.


Jonas Altman Photo

Jonas AltmanFounder,
Social Fabric

Jonas Altman is Founder of Social Fabric, a London-based communications agency. He is an experienced strategist and marketer and has worked across several sectors to provide business and design strategy, develop new ventures, and facilitate organisational change. He has worked with leading clients including Sony Music and The Guardian and regularly advises a range of entrepreneurs and startups.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Startup in Business: From Ideas to Action? Contact General Assembly London

When & Where

General Assembly Campus
9 Back Hill
EC1R 5EN London
United Kingdom

Wednesday, May 28, 2014 at 8:15 PM - Tuesday, June 3, 2014 at 9:45 PM (BST)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

  Contact the Organizer

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