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Retailer 101: Retail Fundamentals

SF Small Business Development Center (SBDC)

Tuesday, June 24, 2014 from 8:30 AM to 11:30 AM (PDT)

Retailer 101: Retail Fundamentals

Ticket Information

Ticket Type Sales End Price Fee Quantity
Registration Ended $30.00 $2.64

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Event Details

Start your retail business off right for 2014.  The class is designed for anyone who is in the retailing business and/or anyone interested in opening a retail store of any kind.

The class covers all aspects of retailing best practices including effective merchandising, inventory management, marketing and discounting procedures, the importance of a website for brick and mortar retailing, point-of-sale technology and maximizing profits.  

This workshop is taught by Paula Mattisonsierra. Paula is the Marketing Director at Power Marketing Consulting where she works closely with business owners to develop and manage long-term, tactical market plans for both service and product based businesses. She has successfully launched 4 businesses. 

In 2000, Paula founded Maximum Mama Maternity, an international wholesaler of maternity clothing with collections in over 85 retail establishments.  In 2005, a retail entity was launched in San Francisco to directly target the end user. As the Founder & Lead Designer; Paula researched, developed and manufactured the apparel product lines as well as managed the day-to-day operations and created the sales and marketing strategies. 

Paula is a graduate of the City University of New York's Bernard Baruch University; with a BBA in International Marketing.  Ms. Mattisonsierra is also a graduate of the Fashion Institute of Design and Merchandising San Francisco CA with a degree in Product Development.
Have questions about Retailer 101: Retail Fundamentals? Contact SF Small Business Development Center (SBDC)

When & Where

SBA Entrepreneur Center
455 Market St.
6th Floor
San Francisco, CA 94105

Tuesday, June 24, 2014 from 8:30 AM to 11:30 AM (PDT)

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SF Small Business Development Center (SBDC)

The San Francisco Small Business Development Center (SBDC) provides free, confidential one-on-one business counseling and training for existing small businesses and ready-to-launch start-ups. The SBDC…..Your source for free professional consultants.


For a full list of classes at the SBA Entrepreneur Center click HERE.

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Retailer 101: Retail Fundamentals
San Francisco, CA Events Class Business

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