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GREATER BIRMINGHAM POSTAL CUSTOMER COUNCIL

Your Key to Business Mail in Birmingham

NEW LOCATION - Lunch 'n Learn - Integrating Data into Direct Mail Marketing

Greater Birmingham Postal Customer Council

Thursday, August 21, 2014 from 11:00 AM to 1:00 PM (CDT)

Hoover, AL

NEW LOCATION - Lunch 'n Learn - Integrating Data into...

Ticket Information

Type End Quantity
Reserved Seating   more info Ended Free  

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Event Details

Greater Birmingham Postal Customer Council

Lunch 'n Learn Topic

"Integrating Data into Direct Mail Marketing"


11:00 Reserved seating
11:20 Open seating
11:30 Meal service begins
11:45 Presentation, "Integrating Data into Direct Mail Marketing"
  Guest Speaker: John Gardner, Luckie and Co.
12:45 Closing remarks
   

 


Join us for our upcoming Lunch 'n Learn event!

About our event...There is no charge to attend Lunch 'n Learn events, and no RSVP is required. However, we do expect to draw a crowd. If you will be attending as part of a group, please reserve a seat and plan to arrive a few minutes early so that we can seat your group together. All seating is available on a first-come, first-served basis. Attendees are responsible for their own meal cost.

 

About our Speaker... 

John Gardner is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multichannel relationship-marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling. His skill set includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, Web analytics and interactive reporting. In addition, John is an expert at defining and ensuring the capture of key performance indicators. Prior to cofounding Integrative Logic, John was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.

With Luckie since: 2011

Expertise: Pharmaceutical marketing and business operations, Digital Strategy, Business Intelligence, CRM, Database Management, Analytics

Key client experience: Chick-fil-A, Marriott International, Kohl’s, Saks, Disney, Liz Claiborne, AT&T, Nestlé, L’Oréal, Lane Bryant, InterContinental Hotels, Galderma Laboratories, GlaxoSmithKline, Novartis, Pfizer, TAP

Have questions about NEW LOCATION - Lunch 'n Learn - Integrating Data into Direct Mail Marketing? Contact Greater Birmingham Postal Customer Council

When & Where


La Paz
3340 Galleria Circle
Hoover, AL 35244

Thursday, August 21, 2014 from 11:00 AM to 1:00 PM (CDT)


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Organizer

Greater Birmingham Postal Customer Council

The mission of the GBPCC is to:

  • Promote local cooperation and support of Postal Service initiatives
  • Foster a close working relationship between the Postal Service and business mailers
  • Share information and exchange ideas about new and existing Postal Service products, services, programs, and procedures that affect business mailers
  • Help GBPCC members grow professionally through focused educational programs
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