NEW LOCATION - Lunch 'n Learn - Integrating Data into Direct Mail Marketing
Thursday, August 21, 2014 from 11:00 AM to 1:00 PM (CDT)
Greater Birmingham Postal Customer Council
Lunch 'n Learn Topic
"Integrating Data into Direct Mail Marketing"
|11:30||Meal service begins|
|11:45||Presentation, "Integrating Data into Direct Mail Marketing"|
|Guest Speaker: John Gardner, Luckie and Co.
Join us for our upcoming Lunch 'n Learn event!
About our event...There is no charge to attend Lunch 'n Learn events, and no RSVP is required. However, we do expect to draw a crowd. If you will be attending as part of a group, please reserve a seat and plan to arrive a few minutes early so that we can seat your group together. All seating is available on a first-come, first-served basis. Attendees are responsible for their own meal cost.
About our Speaker...
John Gardner is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multichannel relationship-marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling. His skill set includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, Web analytics and interactive reporting. In addition, John is an expert at defining and ensuring the capture of key performance indicators. Prior to cofounding Integrative Logic, John was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.
With Luckie since: 2011
Expertise: Pharmaceutical marketing and business operations, Digital Strategy, Business Intelligence, CRM, Database Management, Analytics
Key client experience: Chick-fil-A, Marriott International, Kohl’s, Saks, Disney, Liz Claiborne, AT&T, Nestlé, L’Oréal, Lane Bryant, InterContinental Hotels, Galderma Laboratories, GlaxoSmithKline, Novartis, Pfizer, TAP
The mission of the GBPCC is to:
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