Marketing your product, service and yourself is vital to growing business. But exactly how does one do this effectively? How can the average small business market itself with limited dollars, yet achieve maximum results?

This session will focus on what you need to know to effectively build a solid advertising and marketing plan. We’ll talk about defining your customer, understanding your customer’s behaviors, and getting the best bang for your buck.

This workshop is geared towards organizations from startups to long-established businesses, and to those of all experience levels. It is interactive, so be prepared to talk about your business and your marketing challenges.

KEY POINTS:

• The core media options and strengths and weaknesses of each

• Social Media and Marketing – What it is and how to use it effectively

• How to determine your message

• Identifying your unique selling proposition

• Do’s and don’ts will be covered. Particular attention will be paid to low-cost and no-cost advertising approaches

Pam Atherton is a 17-time award-winning radio and television personality, whose guests have included Buzz Aldrin, Madeleine Albright, Mary Higgins Clark, Weird Al, Willie Nelson and Cher. She was the first female morning show host for radio in the Portland, OR radio market.

In addition to her weekly interviews and recording voiceovers, Pam speaks across the nation as a keynote and workshop leader about customer satisfaction, business identity, leadership, and dealing with the media. As a media strategist, she has over 15 years of experience training experts, authors and celebrities on how to successfully engage the media in interview situations, and how to handle a crisis with the media.

Swim with the Sharks author Harvey Mackay calls her “truly the best of the best," and Hollywood legend Carl Reiner recently said “You are the best at what you do.”

She is the creator of the Business CPR Workshops and was recently featured in LIFE magazine.

Brought to you by MainStreet Truth or Consequences. This presentation is made possible by a USDA Rural Business Development Grant.. USDA is an equal opportunity provider, employer, and lender.

Insider Secrets to Marketing for Your Business with Pamela Atherton

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