Cooper U: Transforming Customer Experience in Columbus
Date and time
Location
Columbus
Dynamit, 274 Marconi Boulevard, suite 100 Columbus, OH 43215Refund Policy
Description
Transforming Customer Experience - Columbus, OH
Delight your customer across every interaction with your company.
Great service experiences involve elegant orchestration of all the moments customers engage with your service, whether they are in a physical space, calling an 800 number, or getting an SMS alert. In this workshop, get acquainted with tools that will help you see your customer’s entire journey with your brand clearly, identify ways to make it more seamless and delightful, and align your organization in delivering on this vision.
You’ll walk away knowing how to
- Outline and map the customer journey
- Identify opportunities for your service to evolve and grow
- Understand the internal implications for changing the customer experience
- Design a service that mixes digital and non-digital interactions
- Rally your team around the future vision of your service
This course is ideal for
Organizational leaders, product managers, business process engineers, designers, marketers, developers and cross-functional teams who want or need to unite for greater impact.
Instructors:
Brian Stone, Associate Professor at Ohio State University
Kendra Shimmell, Managing Director of Cooper and former resident of Columbus
Also coming to Columbus: Interaction Design Training, Nov 2-4
Related courses and workshops
Uncovering Customer Insights
Leading Creative Ideation
Design Leadership
Cancellation Policy
We know things happen. If you need to cancel your registration, notify us by emailing cooperu@cooper.com at least 30 days prior to the course and we will refund your full payment. Less than 30 days prior to the course, there are no refunds available. Alternatively, you can transfer your registration once to another course within one year of the date of cancellation or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.
Organized by
Cooper Professional Education is a team of educators within Designit that helps organizations adopt a human-centered approach to innovation. Through our global programs and courses, we offer the right mindset, methodology, and tools to build collaborative and creative cultures.
Our team formed in 2001 as a professional development initiative at Cooper, one of the first interaction design firms. Cooper was founded by Sue and Alan Cooper, a pioneer of the modern computing era who created the programming language Visual Basic. Methods like goal-directed design, design persona, and pair design were born in our offices, and we wrote industry-standard books on design practice like “About Face.”
In 2017, Cooper became part of Designit, a global strategic design firm that specializes in creating high-impact products, services, systems, and spaces that people love. is a part of , one of the largest technology, consulting, and business companies in the world.
We’re thrilled to join our new global family and bundle our forces on a joint mission: helping companies innovate and transform. And as an integral team within Designit, we can now offer education by experienced teachers under a new name. Today, we offer education services in North America, South America, Europe, India, and Australia, and we’re excited to help even more people as we grow.