We are pleased to invite you to join "Connecting the Dots: Better sharing of digital data and insights to drive better marketing performance" Roundtable taking place on Monday, April 18th, 2016 from 14.30 to 16.30 CEST in the Hotel Alfonso XIII, and will be followed by a coffee break from 16.30 till 17.00.

Roundtable Title: Connecting the Dots: Better sharing of digital data and insights to drive better marketing performance.

Problem Definition: The growth of digital, particularly in areas such as mobile and programmatic media, is creating many new sources of data, and in turn new forms of insights.

This roundtable of industry professionals, from across agency, consulting and brand teams, will explore a range of questions, with the goal of defining an initial blueprint to better ‘connect the dots’ and deliver marketing outcomes for clients.

Roundtable Objective(s):

- What are these ‘new’ sources of data?

- How, together with ‘older’ sources, can they be combined and analysed to generate new and meaningful insights?

- Where and how can these new insights be actioned upon?

- How, across agencies and together with brands, can we all better collaborate to share, build on, and deliver value with these new insights?

Co-Chairs:

Paul Martin, VP Analytics, Xaxis

Damien Crittenden, Director for Analytics & Insights, Xaxis

Desired Type of Attendees: Open to all interested, but specifically advertisers, brands, data companies, Ad-tech companies