[Eventbrite’s] been very helpful. We’re Eventbrite for life. It made it really easy, which is key because we’re independent. We think of Eventbrite as our ticketing hook.Scott Hachey, Organizer, Beanstalk Music & Mountains Festival
How to Organize & Sell Tickets for an Adventure or Outdoor Experience

Your guide to a successful outdoor adventure experience
Organizing an unforgettable outdoor experience requires careful planning, from securing permits and mapping routes to ensuring participant safety. With Eventbrite as your outdoor activity platform, you can streamline the entire process from a single dashboard.
Start by creating a compelling event page that details the itinerary, difficulty level, and what participants should bring. Clearly communicate your safety protocols and what makes your adventure unique. Use our tools to manage everything in one place.
Key steps for your adventure event:
Define Your Tiers: Create multiple ticket types. Offer early-bird pricing, group discounts for teams, or all-inclusive packages that might cover gear or meals.
Promote to the Right Audience: Use email and social media tools to reach local adventurers and thrill-seekers. Target specific interests to ensure your marketing budget is well-spent.
Communicate Clearly: Set up automated emails to send reminders, weather updates, and a final checklist to your registered participants before the event day.
The essential toolkit for your outdoor events
Everything you need to manage your adventures, from the first sign-up to the final summit.
Flexible Event Setup
Reach More Adventurers
Seamless Trailhead Check-in
The go-to platform for adventure organizers

Find Your Target Audience

Streamline Your Registration

Flexible Ticketing Options
Tools for every step of your expedition

Customizable Ticketing
Create different ticket types for your event. Offer timed entry for guided tours, multi-day passes for retreats, or special pricing for group bookings.
Powerful Marketing Tools
Promote your event with integrated email campaigns and social media ads. Our tools help you find new participants for any type of outdoor activity.
On-site Operations
Use the Eventbrite Organizer app to check in attendees with a quick QR code scan at the trailhead. You can also sell last-minute tickets on-site with Tap to Pay.
Sales & Attendee Insights
Track your ticket sales in real time with easy-to-read reports and analytics. Understand who your attendees are and where they came from to inform your future events.
Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.Megan Wilson, Director, Harpoon Brewery
Promotion is vital to ticket sales — and Eventbrite's marketing tools are amazing for reaching the right audience.Whit B., Senior Marketing and Communications Professional
Frequently asked questions
Other events you can promote and sell tickets with Eventbrite:
- Travel Experience or Tour events
- Nature Walk or Wildlife Tour events
- Kayaking or Canoeing events
- Rock Climbing events
- Outdoor Cinema or Drive-in Movie events
- Lantern Festival events
- Dog Show or Pet events
- Animal or Wildlife Experience events
- Horse Show or Equestrian events
- Canoeing events
- Climbing events
- Hiking events
- Kayaking events
- Travel & Outdoor events
- Rafting events
- Travel events