Scott Spiewak, CEO, Fresh Impact PR Group

Scott has been in the book PR business since 1999 and has run nine New York Times, Wall Street Journal, and USA Today bestseller campaigns. His first three clients were Luis Palau, Dan Quayle, and Women of Faith. He has been featured in NBC News, The Christian Science Monitor, Book Business, and Black Enterprise for his expertise in book marketing and media strategy.

Kelsey Merritt, Founder, Woo Girl Public Relations

Kelsey runs a Nashville-based boutique book publicity firm specializing in conservative, faith-based, and nonfiction authors. She has secured placements in TIME, the Today Show, Daily Mail, Fox News Digital, and dozens of national outlets. Before PR, she spent six years touring as a professional musician and knows firsthand what it takes to build an audience from scratch.