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About the Organizer

Willy Lai is an award-winning user experience design leader with over two decades at top tech companies in Silicon Valley, including Apple, Samsung, PayPal, Intuit, and eBay. He has had in-house, agency, and consulting experience across Mobile, Tablet, Wearables, TV, Web, and desktop. He currently leads omnichannel user experience design as Vice President of User Experience for Macy's, and concurrently leads product design as Chief Design Officer for Haggleland. Prior to Macy’s and Haggleland, Willy held Director of User Experience Design positions for Apple's FileMaker business software and Samsung's Milk Music streaming music apps. Willy has also led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley. His designs strategically align user needs and business goals, and have garnered many industry awards, including Communication Arts, W3, and A’Design. Named a "UX Guru" by Design Bureau magazine and one of “10 UX Influencers to Follow” by Speckyboy Design Magazine, Willy has been profiled in industry publications such as Design Bureau and iMagazine for his work with Samsung and Google.

Willy has given keynote UX talks and workshops worldwide, including England, Germany, Poland, Spain, Austria, China, Canada, United Arab Emirates, and cities throughout the United States. He has lectured, mentored, and advised at universities, including UC Berkeley (& Extension), Stanford University, ArtCenter College of Design, Parsons School of Design, School of the Art Institute of Chicago, UCLA Extension, UC Irvine, New York University, School of Visual Arts, Academy of Art University, and UCSC Extension. He is a career coach for many professionals and students, and holds a degree in Architecture from UC Berkeley's College of Environmental Design.




Speckboy 10 UX Influencers to Follow

Named one of “10 UX Influencers to Follow” by Speckyboy Design Magazine

 Profiled in Design Bureau Magazine Named a “UX Guru” and Profiled in Design Bureau Magazine for Samsung Music UX Design


Profiled in iMagazine at Google Campus Warsaw

Profiled in iMagazine for UX Design Workshop at Google Campus Warsaw


UX Design Workshop at Google Campus Warsaw

Google Campus Warsaw UX Design Workshop


World Usability Congress keynote in Graz, Austria

World Usability Congress UX Design Keynote in Graz, Austria

 World Communication Forum keynote in Lodz, Poland

World Communication Forum UX Design Keynote in Lodz, Poland


UX Guest Lecture at ArtCenter Design

ArtCenter College of Design UX Design Guest Lecture in Pasadena, California, USA


About the Workshops

"Designing UX with Willy Lai” is a series of UX design workshops taught worldwide by Willy Lai. Participants have included designers and non-designers from companies such as Google, Reuters, Viacom, Emirates, Pinterest, KPMG, Genentech, Ticketmaster, LG, Aquent, Proactiv, Citrix, Kaiser Permanente, Workday, 23andMe, Orange, HubSpot, banks, start-ups and government agencies. Willy was profiled in iMagazine for his UX workshop at Google Campus Warsaw. 

Past UX Workshops: 
Canada (Jan 18-19, 2018)
Dubai (Nov 22-23, 2017) | 
Berlin (Oct 24-25, 2017)
London (Oct 18-19, 2017)
LG, Santa Clara (October 5-6, 2017) 
San Francisco (Sept 26-27, 2017)
New York (July 25-26, 2017)
Boston (July 19-20, 2017)
Viacom (Nickelodeon), New York (July 11-12, 2017)
Los Angeles (May 10-11, 2017)
Google Campus Warsaw, Poland (January 10, 2017)
Citrix, Santa Clara (March 23, 24, 26, 2015)

These fun and immersive workshops are intended for both designers and non-designers. They draw extensively upon Willy's two decades at top tech companies in Silicon Valley as well as his teaching and mentoring at universities such as UC Berkeley and Stanford. Willy breaks down industry-proven principles, concepts, and methodologies into easily digestible lessons in a classroom setting, covering a wide range of topics ranging from design thinking to user-centered design, ROI of UX design, and career coaching. Private group workshops available. Email for inquiries.


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