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The Startup Race

Our Mission is to Find and Empower Neo’s

Neo from The Matrix

If you’ve not seen The Matrix, Neo’s are people who have a special ability and role to play in making the world a better place.

Specifically, The Startup Race aims to empower entrepreneurs to create a successful startup more quickly and easily wherever they are in the world.

To achieve this mission, The Startup Race motivates the world’s smartest serial entrepreneurs and startup founders to redefine the definitive path to startup success and then it shares this knowledge with normal entrepreneurs and startup founders around the world.

There are two paths within the Startup Race:

  1. The Race which is for serial entrepreneurs who compete against their peers across four categories in order to see who can be first to build a $1 Million Startup and win $1 Million investment and more in publicity.
  2. The Journey takes the strategies from the winners and then gamifies it into an online process to guide and support normal entrepreneurs.

The Startup Race will also publish the ‘Winner’s Stories’ in a book each year.

The Origin Story

The Startup Race was born in the autumn of 2015 as a result of a conversation between startup founders based in Edinburgh, Scotland who wanted to gamify the startup process to help themselves and others.

Scotsman James Shoemark - CEO and Serial Entrepreneur, CoFounder and CEO of The Startup RaceJames Shoemark – CEO

This was because they believed that:

Problem #1 – 95% of Startups fail because Founders spend too much time overbuilding a ‘Solution’ nobody wants.


Problem #2 – 95% of Startups fail because too many Founders get investment based on their charisma and story-telling abilities rather than their ability to generate revenue from their customers.


Since then the team has grown to include:

Anastasios PardalisAnastasios Pardalis – Marketing


Mike ClouserMichael Clouser – Serial Entrepreneur


Our believers and advisors include:

Ian RitchieIan Ritchie – Serial Entrepreneur


Bruce WalkerBruce Walker – We are the Future


American Joseph McElmeel - Serial EntrepreneurJoseph McElmeel – Serial Entrepreneur


If you too believe in the idea and want to help us change the world, please get in touch here

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