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The Startup Race

Our Mission is to Find and Empower Neo’s


Neo from The Matrix

If you’ve not seen The Matrix, Neo’s are people who have a special ability and role to play in making the world a better place.

Specifically, The Startup Race aims to empower entrepreneurs to create a successful startup more quickly and easily wherever they are in the world.

To achieve this mission, The Startup Race motivates the world’s smartest serial entrepreneurs and startup founders to redefine the definitive path to startup success and then it shares this knowledge with normal entrepreneurs and startup founders around the world.


The Origin Story

The Startup Race was born in the autumn of 2015 as a result of a conversation between startup founders based in Edinburgh, Scotland who wanted to gamify the startup process to help themselves and others.


James Shoemark - CoFounder and CEO at The Staartup Race
James Shoemark – CEO


This was because they believed that:


Problem #1 – 95% of Startups fail because Founders spend too much time overbuilding a ‘Solution’ nobody wants.




Problem #2 – 95% of Startups fail because too many Founders get investment based on their charisma and story-telling abilities rather than their ability to generate revenue from their customers.


Since then the team has grown to include:


Anastasios Pardalis

Anastasios Pardalis – Marketing 


Mike Clouser

Michael Clouser – Serial Entrepreneur


Dan Drummond

Dan Drummond 


Our believers and advisors include:


Ian Ritchie

Ian Ritchie – Serial Entrepreneur


Bruce Walker

Bruce Walker


Joseph McLemeel

Joseph McElmeel – Serial Entrepreneur


If you too believe in the idea and want to help us change the world, please get in touch here

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