If you’re a leader in a professional services firm, you’ve probably hit this ceiling: growth stalls because too much revenue depends on you. The team can deliver — but not sell.

I work with owners and sales leaders in technically excellent firms who want to scale beyond their personal effort by building a sales engine that runs without them.

⫸ WHO I WORK WITH

B2B firms in IT, consulting, and professional services where:

✔️ Revenue generation is concentrated in 1-3 people

✔️ Consultants avoid business development

✔️ There's no repeatable sales system

✔️ Client retention is reactive, not strategic

⫸ HOW I HELP

As a strategic advisor and fractional sales leader, I:

✅ Build Sales Capability – Install scalable systems that turn consultants into confident business developers. I use behavioral psychology (Board Certified NLP Trainer) to help technical teams sell naturally, not transactionally.

✅ Sharpen Commercial Strategy – Refine positioning and messaging so you stop competing on price and start attracting ideal clients.

✅ Unlock Hidden Revenue – Run structured client interviews that reveal expansion opportunities and retention risks before they cost you revenue.

✅ Develop Future Leaders – Coach emerging partners to think commercially and drive their own revenue.

⫸ THE RESULT

✅ Reduced founder dependency

✅ Stronger pipeline & retention

✅ Higher valuation

✅ Partner-ready leaders

⫸ WHAT MAKES ME DIFFERENT

I blend sales strategy with behavioral psychology. Most sales training teaches scripts. I teach your team how buyers actually think, decide, and justify - so they can sell consultatively, not aggressively.

With 40+ years across engineering, IT leadership, and sales management, I bring commercial clarity and execution that sticks.

⫸ CLIENT RESULTS

"You're driving our success. We're now at full capacity thanks to your strategies." — Dylan Hughes, Dragon Fire Services

"Our sales results have soared, prompting Optus management to use us as a model." — Punit Patel, Optus

“Rashid reinvented our sales process. We now approach prospects & win business with more confidence and clarity.” — Frank Cappellari, Phase Pacific

⫸ MY BACKGROUND

Mechanical engineer → 20 years IT leadership → 25 years guiding professional services firms to scale revenue, reduce reliance on rainmakers, and build businesses that exit successfully.

⫸ LET'S TALK