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The MMR program at the University of Georgia is the first and most successful program of its nature with its first class graduating in '81 and with an alumni network of over 650 alums. It was originally endowed by the Coca-Cola company and other firms such as Nielsen and MARC research to develop the skills to leverage the growth of data availability in the 70s. Our grads are highly sought after and we have a rate of 100% employment every year with students, with or without prior experience, receiving multiple job offers to pursue a career in consumer insights and marketing research. The 2017 GRIT survey (Greenbook Research Industry Trends) reported that the UGA MMR is recalled three times as often as all the other programs combined! We're extremely proud of the success of our program over almost four decades and some of our first grads are currently high-level executives in a variety of client and supplier companies.

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