Refusing to adopt a concrete descriptor since 1999, Capsule has flexibly produced solves for brand problems found indoors and outdoors for clients big and small, whether startup or billion-dollar organization. Built on a foundation of design thinking methods and practices, the firm blends a variety of research and design disciplines to face a client’s challenge. A major piece of the firm’s success among such a wide variety of clients is the ability to challenge problems with thoughtful conversation and applying principles of brand across industries.