Initially formed in 2009 as a singular home to trumpet player Brownman Ali's 8 various ensembles, the flagship release for the label was Brownman Electryc Trio's "Juggernaut", with several recordings that previously appeared on other labels being re-issued. In 2015 Brownman opened the doors to other ensembles which showcased his trumpet player, but for whom he was not a leader. All of the ensembles on the label -- CRUZAO & BROWNMAN ELECTRYC TRIO in particular -- have been the recipients of many awards & accolades, all receiving critical acclaim.

The label is unique in that all artists receive 100% of all profits, with the label receiving exactly 0%. It is a true not-for-profit with Brownman's vision for the label to be a catalyst for the creation of new jazz art, and not a typical capital venture as has been the goal of most traditional record labels.