Actually Curious

Curiosity Lab is a purpose-driven creative studio and consultancy that builds products and experiences that teach empathy. We are the creators of Actually Curious, the conversation card game and a movement to spread empathy. It was created as a tool to build deeper connections between friends and family, and even to yourself, using approachable question prompts.

The simple question game uses the science and psychology of trust building to activate your natural ability to empathize with others. Our human nature can actually help us listen to and understand each other, and Actually Curious puts that process into your own hands with every card played.

The five Actually Curious decks include contributions and input from psychologists, journalists, crisis negotiators, game developers, pop culture creators, human rights and industry experts.

As seen in the New York Times, Refinery29, Goop, Forbes, Well+Good, NBC's Today, and more.