LaShelle “LaLa” Crump — also known as LaLa The Plug — is a powerhouse promoter, publicist, and booking manager with over 20 years of experience in the music industry. As the CEO of The LaLa Experience, she specializes in marketing, promotion, artist development, and event production, with a strong focus on Gospel Quartet and Southern Soul.

Known for her unmatched industry connections and results-driven campaigns, LaLa has helped elevate both emerging and established artists by creating impactful opportunities, strategic branding, and unforgettable live experiences. From major concerts and festivals to national showcases like Indie Rock Lounge, she continues to bridge the gap between talent and opportunity.

Her motto is simple: “I Book. I Manage. I Promote.” — and she delivers every time