Sierra Alejandrez is a blonding specialist and educator best known for her high-impact blonde transformations on naturally dark hair. As the founder of Blonde Me Sisi, she has built a nationally recognized brand dedicated to elevating modern blonding techniques. She has built a loyal following of over 100,000 stylists and beauty professionals across social media.

This year she will be traveling all over North America teaching look and learn blonding classes designed to help stylists gain confidence, work smarter behind the chair and elevate their results. Her education is practical, intentional and rooted in real-life salon experience; perfect for stylists looking to refine their technique and grow their careers.