The August Schell Brewing Company is a brewing company in New Ulm, Minnesota was founded by German immigrant August Schell in 1860. It is the second oldest family-owned brewery in America and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002. Every year, Schell's also celebrates traditional German holidays with Bock Fest and Oktoberfest and host a large array of other events during the year!