SheBoss Unlimited is more than a brand, it's a message and a movement that was created to increase awareness of the disparities women face at work and in business. SheBoss is a catalyst of empowerment for women who are or aspire to be entrepreneurs as well as women who work in traditional 9-5 careers. SheBoss Unlimited is an empowerment and leadership development organization for women in entrepreneurship or those who aspire to be and women professionals with traditional careers or those who are career-driven. This organization is for goal and career-driven, ambitious women who understand the importance of uplifting and supporting other women as well.

SheBoss provides its services through empowerment events, workshops, one-on-one coaching and online, self-paced programs. The organization is committed to advocated for women's equality in entrepreneurship and business as well as highlighting and recognizing those unsung women who are making or have made remarkable contributions to their respective industries and community.

There is still a gender pay gap between men and women who are in the same or similar roles. Of the millions of dollars awarded by venture capitalists each year to start ups, women receive less than 10% of those dollars with men securing the lion's share, although women outpace men when it comes to starting businesses of their own. The presence of women in executive-level positions and as board of director members is still shallow. The message is intended to enforce the fact that SHE is a boss in her own right and deserves what she is qualified for. SHE can lead a multi-million dollar company just like he can, SHE can facilitate a high-profile merger or acquisition, just like he can, SHE can start and grow a profitable business, just like he can. There is so much she can do because SHE is qualified and happens to be a women. SheBoss is not a male-bashing brand. It's a brand the uplifts, highlights, and empowers women.