The American Advertising Federation – Amarillo (AAF-Amarillo) is recognized by the city, the District, and the National organization as a professional club dedicated to the following principles:

• Truthful Advertising — to inform consumers and help them buy more intelligently.
• Good Advertising — to serve the public interest by creating an awareness of new products and services.
• Major Goals — to improve our economy by stimulating sales, lower manufacturing and distribution costs, establish scholarships and increase employment.
• We believe every person engaged in advertising and its allied fields has an obligation to contribute their time and talent to the development of the profession and its goals.