machaa creates original, story driven experiences where you're never just the audience.

Founded in Toronto by Ariana Figueroa, a Mexico City producer, actor and creative director, machaa brings together storytelling, live performance, hospitality and event production to build gatherings that feel like being let in on something.

After 14 years behind events including the Formula 1 Mexico City Grand Prix, Corona Capital and EDC, Ariana started machaa to bring her worlds of theatre and live events together.

¡A CENAAAR! is machaa's first original experience.