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DevinAnn White CEO of TSSI

DevinAnn White CEO of TSSI

The Service Standard Institute (TSSI), led by DevinAnn White, creates practical, high-energy learning experiences designed to help business owners, entrepreneurs, sales professionals, leaders, and customer service teams communicate better, serve better, and sell with confidence.

Our mission is simple: bring the human connection back to business. As technology and AI continue to change how companies operate, TSSI teaches professionals how to use automation as a tool—without allowing it to replace empathy, conversation, relationship-building, judgment, or the ability to close the deal.

Our live events, Zoom trainings, workshops, and Human Connection Sales Labs focus on real-world skills including sales conversations, customer experience, follow-up, discovery, objection handling, client retention, service recovery, communication, and closing.

These are not “sit back and listen” webinars. Expect practical teaching, real scenarios, conversation breakdowns, role-play, and strategies you can immediately put into action.

AI can assist the process. Humans build the relationship.

Follow The Service Standard Institute on Eventbrite and reserve your seat for an upcoming experience.

Human Sales. Human Service. Real Conversations.