Lisa C. Laird is the CEO of Nola Persistence and a keynote speaker, sales trainer, author, and business strategist focused on helping professionals build stronger relationships, better systems, and more consistent growth.

Through Nola Persistence, Lisa hosts practical, high-energy workshops and training experiences designed to help business owners, sales professionals, and teams take action—not just take notes. Topics include sales strategy, follow-up systems, relationship building, business development, visibility, leadership, and practical AI tools for business.

Lisa is the author of *The Closer: Winning in the Game of Sales* and the creator of Sales Pro Tracker. Her mission is simple: give people practical tools they can use immediately to build relationships, strengthen their business, and create sustainable growth.

**Growth is here.**