Christina Franzel is the founder of Sheer Wisdom Co., a brand strategy and coaching practice for purpose-driven founders, authors, and thought leaders. With 20+ years in marketing, brand strategy, and content leadership, she helps leaders build brands at the intersection of deep vision and disciplined execution. She writes about it in her Substack, Wisdom Worth Building On. She lives her philosophy of strategy with soul, wisdom for the long road. Learn more at www.sheerwisdom.co