Raise Your Bar is a hospitality consulting and education company dedicated to helping bars, restaurants, and individuals elevate their standards, instill leadership culture, increase profitability, and build world-class bar programs.

Founded by industry veteran Matticus Abshire, Raise Your Bar combines real-world operational experience with proven systems in cocktail development, staff training, and guest experience.

From hands-on cocktail classes to full-scale consulting, the focus is simple: better drinks, stronger teams, and more profitable businesses.

Whether you're learning the fundamentals or refining advanced technique, Raise Your Bar delivers practical knowledge you can apply immediately—behind the bar or at home.