Launched in 2000, the Watershed Watch Campaign is a public education initiative of the Santa Clara Valley Urban Runoff Pollution Prevention Program (SCVURPPP). Watershed Watch raises awareness about protecting our watersheds from stormwater pollution. Watershed Watch provides free resources to help residents prevent pollution at home and in their communities, which also protects local creeks and the Bay. Watershed Watch focuses on reducing harmful pollutants, including pesticides, mercury, heavy metals, and trash, and promoting sustainable practices in our watersheds. We partner with media, public agencies, businesses, and community organizations to broaden our reach in the community.