The Wisconsin Hotel & Lodging Association (WHLA) is the leading voice for the lodging industry in Wisconsin, representing hotel owners, general managers, and hospitality professionals across the state. WHLA is dedicated to supporting and advancing the industry through advocacy, education, networking, and professional development opportunities.

By bringing together industry leaders, vendors, and emerging professionals, WHLA creates meaningful connections and delivers high-quality programs, events, and resources designed to strengthen the hospitality community and drive the success of Wisconsin’s lodging industry.

WHLA also hosts signature industry events throughout the year, including the Wisconsin Lodging Conference & Trade Show, which brings together hospitality professionals for education, networking, and a dynamic trade show experience. These events are designed to connect members and support continued growth within Wisconsin’s lodging community.