The master mind of this epic debacle lives in Austin, Texas. He gets tired of counting money from his day job and raising his 4 kids with his smokin' hot wife.....so decided to muster up this diversion to remind him of the freedoms he once had.  This is the 10th year of The Fool's Roll and will most likely be the last.  A serial entrepreneur, successful businessman, philanthropist, self proclaimed DILF and overall kick-ass specimen of a human being...only someone like Cord could come up with a 96-hour action packed weekend like this.  It's something not to be missed.