Founded in 2025, The Petaluma Signs Project is an official program of the Petalumans of Yesteryear, dedicated to preserving historic signs that enrich our city’s unique identity through partnerships with community organizations, individuals, and local businesses. From faded ghost signs to neon classics, we educate, advocate, and act to protect these irreplaceable pieces of Petaluma’s past, which serve as cultural touchstones connecting generations.

The Project’s current campaign seeks to restore the Poehlmann Hatchery’s iconic chick sign, Petaluma’s oldest neon sign, to its former glory. Standing sentinel at 620 Petaluma Boulevard North, the neon chick double-sided sign represents more than just vintage advertising—it’s Petaluma’s oldest surviving neon landmark and a luminous connection to the city’s agricultural heritage.