Watashi Tea is a London-based matcha brand launching in June 2026, sourcing matcha from Japan.

As matcha latte culture continues to grow, the relationship between different matcha and the way they are enjoyed still remains surprisingly underexplored.

Some matcha that feel beautiful as usucha may become delicate in milk. Others maintain more structure and presence across different preparations.

At Watashi Tea, matcha is curated not only for flavour, but also for texture, structure and how it behaves in contemporary drinks.