Our story begins at the corner of Waverly & Gay.

Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high quality, delicious coffee, and serve it to the neighborhood with warm hospitality. Since our very first cafe opened 20 years ago on that cozy corner of Greenwich Village, our mission has remained the same—to share our unwavering commitment to quality coffee while creating a welcoming space for the community.

Two decades later, we’ve expanded to over 20 cafes throughout Manhattan, Brooklyn and Queens with our very own roastery in Long Island City. As New York's hometown specialty coffee company, we're proud to continue to innovate and lead as the specialty coffee movement expands.